Seek truth and report it: Ethical journalism should be accurate and fair. Journalists should be honest and courageous in gathering, reporting and interpreting information.
Ethical journalism treats sources, subjects, colleagues and members of the public as human beings deserving of respect.
Act independently: The highest and primary obligation of ethical journalism is to serve the public.
Be accountable and transparent: Ethical journalism means taking responsibility for one’s work and explaining one’s decisions to the public.